About Us

  • MBA Marketing is a professional manufacturers’ representative organization. We have been a sales team for quality manufactures of construction, agriculture, and safety products since 1995.  Our offices are conveniently located in Charlotte, NC and we have Territory Managers positioned strategically throughout our coverage areas. We have national coverage but primarily focus our efforts in the Eastern and Midwestern US.

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WHY CHOOSE US?

THE REASONS TO CHOOSE MBA MARKETING

The team concept is the driving force behind MBA Marketing’s success. The manufacturer, customer and our agency have the same goal — increasing sales and profits.

  • Over 20 years of hardware industry expertise
    Using our established knowledge and doing in-depth reseach helps us understand and plan the best way to attack the market area for the best results
  • Growth Opportunities
    We’re proactively seeking out new opportunities and creating marketing initiatives to obtain incremental growth
  • Product Knowledge
    Maintaining in-depth knowledge of our product lines ensures our distributors and dealers will have the product that best serves their end users
  • Communication
    Communicating with our manufacturers and customers help all parties adapt to changing market conditions

HOW DOES MBA MARKETING DO IT?

MBA Marketing doesn’t just sell a product to a customer. We show them how they can sell the product. This is accomplished through utilizing full programs, shopping the competition, developing customized promotions, running van programs, promoting through dealer day programs and road shows, generating dealer interest prior to distributor shows, along with demonstrating products at grand openings and trade shows.

The tools we use are endless. The current market demands creative, innovative sales programs and MBA Marketing delivers.

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PHILOSOPHY

MBA Marketing focuses its team-driven efforts on providing the highest degree of market penetration through innovative sales programs tailored to meet manufacturers’ goals and customers’ needs.

We pride ourselves on a high degree of direct communication with our manufacturers, distributors and customers to proactively seek out market trends and competitive activities. Actively seeking market feedback also helps us to develop new programs to meet marketing objectives.

MBA Marketing pursues customers through multiple hardware channels including distributors, dealer groups, industrial suppliers, mass merchants and independent retails stores.

We cultivate longstanding relationships throughout the Southeast U.S. — Alabama, Mississippi, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee, Virginia, West Virginia and Ohio.

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MBA Marketing works in a professional and ethical manner to create outstanding value for our manufacturers and customers through sales growth and profitability.

MARKET TRENDS

WHAT’S AHEAD FOR THE HARDWARE INDUSTRY?

The trends are obvious. The hardware distributor base will continue to consolidate and shrink. Major chains are trying to cut out manufacturer representatives and are moving to national service agencies or performing their own service. Small retail stores are struggling to stay in business. Manufacturers and customers are fighting for valuable market share. With these market changes in mind, manufacturers need qualified sales consultants not just representation.

MBA Marketing recognizes the changes in the industry and works everyday to help our customers navigate through this challenging environment. Our customers know we are professional sales consultants and marketers who operate with the highest degree of integrity. We focus on the long-term — helping our customers grow their business by carrying the right product mix that will deliver solid returns — and not just the next sale.

COMMITMENT TO TECHNOLOGY

Open communication and productivity are key to MBA Marketing’s success. Our team is armed with a host of productivity tools to give each salesperson everything they need at their fingertips. We have instant access to our full line of catalogs, online order forms, factory credit forms, planogram details and other relevant information to answer questions and deliver outstanding customer service whether we are in the office or on the road.

 

Choose from below to learn more about us:

Manufacturers

Our Team