Orgill offers eCommerce upgrade

The distributor rolls out a Promotional eCommerce program with Unilog.

Memphis, Tenn.-based Orgill says its dealers who have yet to establish a strong eCommerce presence can now order up a quick and low-cost digital program.

The hardlines distributor and Unilog, which provides eCommerce solutions and product data enrichment services, collaborated on a new Promotional eCommerce program, which enables Orgill dealers to establish an eCommerce presence with a low monthly investment. This new offering builds on a partnership the companies announced in August where Unilog was named the preferred eCommerce partner for Orgill.

“We’re very pleased to offer our dealer partners this new way to increase eCommerce revenue and drive more foot traffic back to their physical stores,” said Orgill President Boyden Moore. “Our dealers have told us how important it is to them to be able to compete with a meaningful eCommerce solution that supports their local business. We’re glad that our work with Unilog provides another solution for our dealers to consider.”

Each month, Orgill will feature items which its dealers can choose to promote on their eCommerce site, allowing customers to place online orders for these items and conveniently pick them up at their local store.

This new offering is in addition to the Integrated eCommerce program that Unilog launched in conjunction with Orgill at last year’s Dealer Market in Las Vegas (August). The most recent Orgill Dealer to take advantage of the Integrated eCommerce program is Home Hardware Center, which went live with their new eCommerce website last week (see

“With 23 stores in small towns all over the South, we see eCommerce as a way to extend our relationships to our customers whether they are close to a store, or live many miles away,” says Raymond White, VP-Operations for Home Hardware Center. “Partnering with Orgill is the only way we could ever imagine taking on this project. They have brought the cost down into a range we can afford and have simplified much of the process for us. We’re excited to be online and compete more effectively.”

Orgill will promote the new service during its Dealer Market in Orlando, which runs through Feb. 23.

Unilog CEO Suchit Bachalli pointed to the enriched catalog of items. “The master catalog is robust with improved product descriptions, images, complete specs and attributes, and more, enabling dealers to display more useful product information for their online shoppers,” Bachalli said. “Quality product information is a leading factor in attracting potential customers to your site.”

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